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Google made a really small change to its spam policies documentation to say, “In the context of Google Search, spam refers to techniques used to deceive users or manipulate our Search systems into ranking content highly.” It previously read, “In the context of Google Search, spam is web content that’s designed to deceive users or manipulate our Search systems in order to rank highly.” The chang...

Jono Alderson, former head of SEO at Yoast and now at Meta, spoke on the Majestic Podcast about the state of SEO, offering insights on the decline of traditional content strategies and the rise of AI-driven search. He shared what SEOs should be doing now to succeed in 2025. Decline Of Generic SEO Content Generic keyword-focused SEO content, as well as every SEO tactic, has always been on a slow...

Traditionally, company SEO goals have been to rank well for high-volume and traffic driving keywords. “Hyperoptimised pages — built more for search engines than people — would send visitors to a top-of-the-funnel page and attempt to convert them into newsletter subscribers, webinar attendees or other downstream conversions,” says Michael Buckbee, cofounder of Knowatoa — a platform that tracks b...

What if the Internet were not all ads? What would it look like to search it as a human seeking information, rather than as a potential product served up to advertisers? Palo Altan Vladimir Prelovac wanted to find out. So he created Kagi.com, a premium ad-free subscription-based search engine that offers many customizable tools and features to enrich the experience. He started working on Kagi (t...

Think of it as an all-knowing guide, there to provide answers and impart wisdom regarding some of life’s most challenging questions — that is, at least, if you happen to be a lay leader in The Church of Jesus Christ of Latter-day Saints. For what appears to be the first time ever, the faith with a history of techno-optimism has released an artificial intelligence search engine of its own, in th...

A new tool to discover the hidden forces shaping public opinion LONDON, UK / ACCESS Newswire / March 26, 2025 / Pulsar, the London-based audience and narrative intelligence company, today announced the launch of Narratives AI, the world’s first search engine for public opinion. In an age where data abounds and attention is scarce, our behaviors are increasingly influenced by the narratives we’r...

Over the last few years, AI has upended many aspects of our world, including search. The rise of generative AI threw many of us for a loop. If you’re one of them, still scrambling to make sense of this new normal, you might be wondering: what matters most in SEO now? The answer may surprise you. It isn’t fancy new tricks – it’s mastering the fundamentals that drive traffic and rankings. As AI a...

As you know, the Google March 2025 core update was announced on March 13th and it should be just about done rolling out. We saw some volatility related to that core update a few days into the update, then a lot of confusion later on, and now at the tail end of the update, we are seeing more volatility. The chatter in the SEO industry is interesting, it has been relatively calm for a core update...

The world of SEO has changed, especially with the rise of zero-click searches, where users get their answers directly on Google’s search results page without clicking through to any websites. A study from SparkTaro found that zero-click searches accounted for nearly 60% of Google searches ending without a click in 2024. This trend will continue to reshape the digital landscape and force markete...

Google AI Overviews are now available in several new European regions today, after Google began testing them earlier this month. As a reminder, Google has expanded its AI Overviews within Google Search to over 100 different countries. This is up from just several countries last year, including the US, UK, India, Japan, Indonesia, Mexico and Brazil. Then last October AI Overviews expanded to an ...