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Google’s AI Overviews expanded greatly in three sectors – entertainment, restaurants, and travel – during the March 2025 core update. By the numbers. Between March 13 and 27, according to data shared with Search Engine Land by enterprise SEO platform BrightEdge, the presence of AI Overviews grew by: 528% for entertainment queries (e.g., [Julia Roberts movies], [Movies filmed in Chicago]). 38...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in today. This article will cover: What are display keywords in Google Ads? How Google matches your display keywords to websites and videos How Google turns your display keywords into audience targe...

Wednesday, April 2, 2025 As the propane delivery industry grows increasingly competitive, embracing effective digital marketing strategies has become crucial for success. Staying ahead in search engine optimization (SEO) can elevate your business’ online presence and attract more residential customers. This guide highlights key SEO trends for 2025 and explains how local propane delivery compani...

The Robots Exclusion Protocol (REP), commonly known as robots.txt, has been a web standard since 1994 and remains a key tool for website optimization today. This simple yet powerful file helps control how search engines and other bots interact with a site. Recent updates have made it important to understand the best ways to use it. Why robots.txt matters Robots.txt is a set of instructions for ...

Danny Sullivan, Google’s Search Liaison, said it again, that Google does not have a system to recognize if a site is run by a big brand and then automatically just ranks it higher. He said on X, “but no, we don’t have a brand-ranking system.” I mean, not that most of you believe it, but Google has said this countless times over the years, including a few months ago. Danny explained on X, after ...

In late February, Microsoft began quietly testing its new AI Search interface and engine probably named Bing Copilot Search or maybe just Copilot Search. Well, now it seems to be more rolled out, according to Mayank Parmar at Windows Latest. Microsoft told Mayank Parmar that Bing’s AI mode is now being tested with the public. Mayank Parmar also noticed that it automatically appears on the homep...

The conversational search market, powered by generative artificial intelligence (AI) technology, is becoming the new trend in South Korea. The format, where AI provides organized answers in a Q&A style, aligns well with consumers’ desire for quick and accurate information. The competition for dominance in the AI search market is intensifying, and involves telecom companies and startups alon...

Japan’s Fair Trade Commission has introduced a new law to regulate major IT firms like Google and Apple. The law, called the Act on Promotion of Competition for Specified Smartphone Software, was enacted in June 2024. It targets companies with over 40 million monthly users and limits practices that reduce alternatives in app stores and search engines. The regulations restrict app store practice...

What counts as a “good” conversion rate in 2025? Read Full Story: https://news.google.com/rss/articles/CBMiiAFBVV95cUxQUnJhdDh1NEtoWHBlMFRIaHRCS2FEWk1hSWVPMkhqSEdGLW9rWGVFUGc3WkFOLVpCTGRaekhoejBFeWFFUVlhZWNjWE9CanBIOWpiVUVhbzZRd2xTSWQxLVRtdjE5WXZ3Z3ZfRlY4VC1HdTRoUkxmckI0T0lpX3NFWlRrVDRPZHFJ?oc=5The post What counts as a “good” conversion rate in 2025? – Search Engine Land first appeared on One ...

Roblox unveiled a new immersive video advertising format on its platform and announced a strategic partnership with Google to expand its advertising business reach. Google will roll out these ads across AdMob and Ad Manager, creating significant new revenue opportunities for publishers while giving advertisers contextually relevant ways to reach engaged audiences. Big picture. The gaming giant ...