Google AI Overviews spiked during March 2025 core update – Search Engine Land
Google’s AI Overviews expanded greatly in three sectors – entertainment, restaurants, and travel – during the March 2025 core update.
By the numbers. Between March 13 and 27, according to data shared with Search Engine Land by enterprise SEO platform BrightEdge, the presence of AI Overviews grew by:
- 528% for entertainment queries (e.g., [Julia Roberts movies], [Movies filmed in Chicago]).
- 387% for restaurant queries (e.g., [date night restaurants], [Thai restaurant near me], [downtown restaurants]).
- 381% for travel queries (e.g., [things to do in Santa Fe], [things to do in Hawaii], [things to do in Las Vegas]).
But. Part of the reason for these high percentage increases is because these three industries historically have triggered AI Overviews less often when compared to categories like healthcare and education.
Why we care. If you do SEO for brands or businesses in the entertainment, restaurant, or travel industries, you should check whether AI Overviews are now appearing in…
The post Google AI Overviews spiked during March 2025 core update – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/02/google-ai-overviews-spiked-during-march-2025-core-update-search-engine-land_2025040260607.html
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