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Watchdog’s outraged bark Search engine outfit Google is bringing back “digital fingerprinting” in five weeks which means it is back to spying on users to make big bucks from advertising. For those not in the know, digital fingerprinting is a data collection process that ingests all of your online signals (from IP address to complex browser information) and pinpoints unique users or devices. Th...

https://news.google.com/rss/articles/CBMiiwFBVV95cUxOcVNrZ2VRSmR5OXRUVGl4dWJOSjI1WmFDRldWaFR2SEVock0xUS1COG1hNEUzNmlfNXhibXBMWDllN0szeDhLXzFxQ2NkY2l5YXFUenpZRTg3RTA0aGkwdGJfSG9JVGtXcG5vdlUxV0FBMzhsTmtRWXJLYUh5bmV0TURhVjBsTVdWdEJ3?oc=5The post Google Search Ranking Volatility Tools Cool Down – Search Engine Roundtable first appeared on One SEO Company News.

The 2024 holiday shopping season marked a pivotal shift in consumer behavior, with paid search leading the way for retail sales, according to Adobe. Smartphones became the dominant platform for online purchases while generative AI emerged as a significant shopping assistant. Channel wins. Paid search led holiday retail sales with 29.7% revenue share (up 1% YoY), while affiliates and partners, i...

NewzDash’s latest survey of 100 news publishers and SEO professionals offers a snapshot of where news SEO is headed. The findings highlight emerging trends, challenges, and strategies to stay competitive. From Google Discover’s growing role to tackling AI-driven search disruptions, here’s what industry pros need to know. Top Takeaways Google Discover Google Discover is a key traffic driver for ...

The recent launch of SearchGPT by OpenAI marks the beginning of a significant shift in how information is searched and consumed for pharma and healthcare industry leaders. Unlike traditional search engines like Google, SearchGPT uses conversational AI to deliver direct, context-driven answers in a natural, human-like way. It provides an experience that is similar to having a conversation with a...

https://news.google.com/rss/articles/CBMicEFVX3lxTFBwMHdTdHRDZkk3NHRKQzhZUzdzenExSldzblN1YlRMT2Jndk5rMjNyZWZFajlqcHc5c19yN3FQY2dkVm5GX1Z3bk1faVByQUs0WWdZWk4wNlU2a29wR0ltbHRER1FncmRPZ1p2V0p6Tk0?oc=5The post Google Ads for SMBs: How to maximize paid search success – Search Engine Land first appeared on One SEO Company News.

For the original iTunes version, click here. We had this weird Google local ranking bug that seemed to happen over last weekend but resolved itself by around Tuesday. Then, the other day, we noticed that Reddit may be seeing a decline in Google Search traffic and visibility, but it might be too early to tell. Microsoft is tricking its searchers to thinking they are using Google and not Bing. Go...

YouTube published two Culture and Trends reports in 2024 instead of just one. That was the first indication that we’re probably not paying enough attention to trends. The first report, published midway through the year, found: “Fans are no longer just consuming content, they’re actively creating it, meaning they’re more essential to driving the success of an individual or property than ever be...

Google’s John Mueller clarified once again that your URLs do not need to be lowercase, they can be uppercase, it really doesn’t matter. But he did say, pick either lowercase or uppercase, just be consistent. This jives with the Google help documentation that says, “If upper and lower case text in a URL is treated the same by the web server, convert all text to the same case so it is easier for ...

Google is testing adding a share icon to the product detail view within the search results. This comes up at the top of the panel, after you click on a product from the popular products section of the search results. And as you scroll, the share and other icons stick to the top. Khushal Bherwani spotted this and posted a screenshot of this on X – I cannot replicate but this is what Khushal sees...