Dallas SEO COMPANY KISS PR

In 2014, Google published its new Search Quality Guidelines that included that mnemonic “E.A.T." These guidelines suggested that all websites must focus on Expertise, Authoritativeness, and Trustworthiness for better performance on Google’s search quality evaluations, and to increase rankings.  It wasn’t until 2020 that Google brought it back up, this time, with a vengeance. Google has now g...

All businesses have now fully grasped the importance of content creation, and are putting their time and effort into content marketing. With worldwide shelter-in-place orders and quarantines in effect because of the COVID-19 pandemic, people are turning to the internet and social media to fill their time, provide information, and distract them from the situation. But there’s a difference betw...

Google recently announced the suspension of some Google My Business (GMB) features so that they can limit the need for onsite team members and focus their resources on helping critical healthcare and supply chain services through the pandemic.  “As a precautionary health measure for our support specialists in light of COVID-19, we're operating with a limited team,” says Google’s recent post ...

If your website provides breaking news coverage, Google’s latest published guide provides SEO best practices. According to SEO expert and news writer Matt Southern, the guide “focuses on tools that news publishers can use to create a data-rich and engaging experience for readers.” Here are some of the main points from the guide.  Article Structured Data. AMP pages with article structured data...

In the global health crisis that the novel coronavirus (COVID-19) has become, it’s essential for businesses to take steps to protect their employees from the disease. While coworking spaces have been shown to increase productivity and happiness amongst employees, extra precautions should be taken in any shared spaces to slow the spread of the virus. We’ve consulted small business owners and ...

Google shared that based on their analysis, most websites displayed in search results are good to go for mobile-first indexing. It is a given fact that 70% of all those shown in search results have already shifted over since they rolled out mobile-first indexing in 2016. At the moment, the search giant confirmed that they’ve been continuously moving sites to mobile-first indexing every time ...

With 2.3 billion users as of 2019 and the increasing variety of tools being made available, Facebook ad campaigns are a marketing opportunity that you shouldn't neglect. Social media platforms like Facebook can increase brand awareness, help you learn about your customers, allow your brand an easy public relations strategy, and increase website traffic and conversions, among other factors.  ...

Among the best ways to market your law firm and get a consistent flow of high-quality cases is to establish yourself as an authority in your field of expertise. The best way to attract your target audience is to become an influencer in a specific niche. If you’ve already achieved settlements and verdicts worthy of mention, you need to put your expertise, authority, and trust to good use.  Bu...

Digital nomads are a type of people who use telecommunications technologies to earn a living and, more generally, conduct their life in a nomadic manner. Such workers often work remotely from foreign countries, coffee shops, public libraries, co-working spaces, or recreational vehicles. Wikipedia What is a Coworking Space  Coworking spaces, also called shared workspaces, common office space...

Instagram is among the most popular social media platforms and continues to increase in engagement and users at an impressive rate. With its favor among the younger generations, Instagram might not seem like an obvious marketing tool for a law firm, but correct use can have a positive impact on your earnings.  One of the great benefits of Instagram for attorneys is the fact that consumers’ c...