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Are you ready to ensure your SEO tools deliver the most accurate, real-time data in 2025 and beyond? With the constant evolution of Google’s search algorithms, staying ahead requires not just adapting to changes but anticipating them. Join us on March 27, 2025, for our in-depth webinar, “Q2 SEO & AI Update: How To Track & Optimize AI Search Performance,” where we’ll explore how SEO prof...

Anthropic’s AI assistant Claude now searches the web, providing current information with source citations for paid US users. Claude can now search the web for up-to-date information. The feature provides source citations for fact-checking. Web search is only available to paid US users currently. SEJ STAFF Matt G. Southern 2 min read Anthropic has launched web search capabilities fo...

What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is a strategy focused on optimizing content for AI-powered search engines like Google’s Search Generative Experience (SGE). Traditionally, SERPs (Search Engine Result Pages) have been structured with ads at the top, followed by snippets, organic results, and additional ads. However, with GEO, a large generative ...

For the original iTunes version, click here. Google confirmed that the volatility we saw prior to the core update was unrelated to this latest core update. I also posted status updates on the Google March 2025 core update. Google is testing AI Search features beyond the new AI Mode. Google is also testing linking its AI Overviews to its own search results. Google improves health AI Overviews, e...

Relying solely on Google for search visibility is no longer viable today. Search behavior is diversifying, particularly among younger demographics. Gen Z is increasingly turning to platforms like TikTok, Pinterest, and Reddit for information discovery. This shift highlights the need for brands to embrace a total search strategy – an approach that integrates multiple search and discovery channel...

As a reminder, the Google March 2025 core update touched down on March 13th, and as Google said, not before. And while many sites were hit super hard in the early days, the net of this update didn’t seem as wide as other core updates. Now, I am seeing the third-party tracking tools explode this morning – but is it a tool issue or real core update volatility being detected? Many of the tools are...

Google Ads now lets you quickly hide all recommendations with the click of a button. Previously you had to hide each recommendation one-by-one, but now you can hide them all with one click. This was spotted by Boris Beceric who posted about it on X and he simply wrote, “Hide all. THANK YOU!” Here is what it looks like: Forum discussion at X. Read Full Story: https://news.google.com/rss/articles...

John Mueller from Google said on Bluesky that he sees some SEOs over-focusing on the tiniest SEO metrics and that they should spend their time focusing on more important things. John wrote, “I know some SEOs like to over-focus on tiny metrics.” He went on to say that he thinks “sites will be better off focusing on a more stable state, rather than hoping for accidental by-clicks.” “Build more th...

Google Search Console’s API will soon add support for the 24-hour hourly data view, plus, this will give you access to not just the past 24 hours but the past 8-days by hour. Google added the 24-hour view to the search performance report in Search Console in December. Then a few weeks later offered a way to export that data, but API access was not available – that is until now. This API change ...