kisspr

Google hosts events around the world for SEOs, content creators, webmasters, site owners and marketers named Google Search Central Live. They’ve been doing it for years and I’ve attended many over the years. This is the first time the event was held in the new St. John’s Terminal, which is made to impress – let me say. The event was from 11am to 6pm, with plenty of networking and plenty of talk...

The Claude chatbot is now also able to search the internet, AI developer Anthropic says. The search feature is currently only available to paid end users in the United States. AI chatbots are a formidable competitor for traditional search engines such as Google Search and Microsoft Bing. OpenAI, among others, offers AI-supported search functionality with ChatGPT Search, and Google is also worki...

Purple Lexity Challenges Google to Attract Large-Scale Investments AI search engine startup Purplelexity AI Inc. is seeking to raise new funds to be valued at $18 billion (about 23.7 trillion won) by doubling its corporate value. According to Bloomberg on the 20th (local time), Purple Lexity is reportedly discussing raising up to $500 million to $1 billion through this investment attraction. Fo...

Google’s AI Mode became available earlier this month as a Google Search Labs experiment. After researching dozens of keywords across transactional, navigational, commercial, and informational intents, here’s what SEOs and marketers need to know about Google’s AI Mode. It’s genuinely AI-powered The query [cheap flights] produced many different outputs, ranging from 370 to 449 words, with anywher...

Gmail is probably the most popular email app in the world, which makes every update, no matter how small, important for a lot of people. Google announced earlier today that a new update to Gmail is upgrading the app’s search engine using the company’s AI. The AI upgrade is meant to provide Gmail’s users with better search results, thus reducing the amount of time they spend looking for specific...

If users don’t interact with your page in Google’s search results, Google may remove that page from its results – or possibly even its index. That’s according to a recent short video Google’s Martin Splitt posted on the Google Search Central YouTube channel. This information confirms what Google said in their recent (since 2019) communication and once again with the Navboost details from the DO...

Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content. There has been a debate around if AI models and LLMs use schema or structured data, and at least Microsoft has confirmed they do. Source. Fabrice Canel from Microsoft’s Bing confirmed this while on stage at SMX Munich the other day. David wrote, “Fabrice Canel confirms that schema mar...

SEO keeps evolving faster than most of us can handle. If you’re finding it hard to keep up with all the changes in search, you’re not the only one. I’ve talked to dozens of marketing teams this quarter, and they all tell me the same thing: the old SEO playbook just isn’t working anymore. Whether you’re running your company’s search strategy or working with clients, you need a smarter approach t...

Reddit’s presence in Google Search has surged over the last year, largely thanks to the Google-Reddit content licensing deal. As a result, Reddit threads are claiming prime real estate in search results, often outranking brand websites and even original content sources. While Reddit isn’t new, its growing influence has put it back in the spotlight. Yet many marketers either overlook Reddit enti...

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs typically go up. This is when social-first advertisers might start to explore a different channel, like Google Ads. Google’s advertising ecosystem is based on search intent, which fundamentally dif...