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April 15

The $60 Problem: Is AI Search Stealing Your Traffic? – OpenTools

Last updated: 4/15/2025 Introduction In an era where artificial intelligence (AI) is rapidly evolving, businesses are facing unprecedented challenges. The digital landscape is being reshaped by AI’s ability to optimize search engine results, raising significant concerns. According to a recent article on Forbes, companies are experiencing a substantial reduction in organic traffic due to AI-enha...
April 15

How and why to ‘be the primary source’ for organic search – Search Engine Land

https://news.google.com/rss/articles/CBMic0FVX3lxTE53NUVFWHhvc0ROZTZad2tJQVhLcEhkMmNmQ04zenFpMmNqc29VZFd4c1RFdDdCM0REMk5pb3RjYVJzU0drY01CLXB1ZEcybVVSUGRfQmEwQy1hSklLcE1lM1NWWkdrbTdzN2pOUjQ1VFhKS2M?oc=5The post How and why to ‘be the primary source’ for organic search – Search Engine Land first appeared on One SEO Company News.
April 15

Financial Times Interviews Head Of Google Search, Elizabeth Reid – Search Engine Roundtable

The Financial Times has a detailed interview with the newish Head of Google Search, Elizabeth Reid. The interview can be gated, so here are some of the quotes that stood out most to me from this interview. Reid joined Google in 2003 as one of the first of 10 or so engineers at the Google NYC office, there were 500 to 1,000 employees in total at Google by then. She first working on local related...
April 15

Japan’s anti-monopoly watchdog accuses Google of violations in smartphones – The Independent

Japanese regulators have accused U.S. tech giant Google of violating anti-monopoly laws, echoing similar moves in the U.S. and Europe Your support helps us to tell the story Support Now From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it’s investigating the financials of Elon Musk’s pro-Trump PAC or producing our la...
April 15

AI & SEO-Driven Content Marketing: How To Calculate True ROI for B2B Companies in 2025 – Search Engine Journal

This post was sponsored by Heeet. The opinions expressed in this article are the sponsor’s own. How do you calculate the true cost of SEO content production? Are you overspending or underspending on SEO compared to performance? Can you connect SEO-driven awareness to pipeline and revenue? How do you make SEO efforts more visible to your C-suite? If you aren’t sure, that’s okay. You may simply l...
April 14

Temu pulls its U.S. Google Shopping ads – Search Engine Land

Temu completely shut off Google Shopping ads in the U.S. on April 9, with its App Store ranking subsequently plummeting from a typical third or fourth position to 58th in just three days. The company’s impression share, which measures how often their ads appear compared to eligibility, dropped sharply before disappearing completely from advertiser auction data by April 12. The timing coincided ...
April 14

Rankwise Announces Launch of Specialized SEO Services for Legal, Accounting, Financial, and Government Sectors – openPR.com

Press release from: Getnews / PR Agency: Brand Push Image: https://www.globalnewslines.com/uploads/2025/04/075d039758ca7154ab73760e77a6a603.jpg Rankwise, one of the best SEO agencies, is known for its data-driven strategies and commitment to ethical search engine practices, is proud to announce the official launch of four specialized SEO service lines tailored to the unique needs of lawyers an...
April 14

Netflix to refine its search tool with AI integration – Yahoo

If you buy something through a link in this article, we may earn commission. Pricing and availability subject to change. Vishnu Sarangapurkar When you buy through links on our articles, Future and its syndication partners may earn a commission. What you need to know The new search Open AI-based feature is currently being tested on some iOS devices in Australia and New Zealand. It is said to...
April 14

How to track visibility across AI platforms – Search Engine Land

AI has changed how people search – and what it means to be “visible” in results. Links and rankings still matter, but they’re no longer the full picture. Now, it’s about mentions, citations, and whether your brand even shows up in the conversation. Most SEO tools haven’t caught up. This makes tracking that kind of visibility hard – but not impossible. Here’s how to rethink visibility in the age...
April 14

Strategic SEO Boosted an Insurance Giant’s Conversions by 139% — Here’s How You Can Too – DesignRush

Key Takeaways: 68% of insurance buyers start their search for coverage online, highlighting the importance of establishing a strong online presence. Victorious’ strategic SEO overhaul drove a 139% surge in conversions and a 28.5% increase in sessions for a dental insurance company. Compliance-friendly, audience-specific content helps businesses build long-term search visibility and build trus...