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Google concluded a 14-year legal battle over advertising billing practices, agreeing to a substantial settlement without admitting any wrongdoing. The resolution marks a significant moment in the company’s complex history of digital advertising regulations. The big picture. The lawsuit centered on allegations that Google manipulated its AdWords platform between 2004 and 2012, specifically targe...

Four years ago, my colleague Jeremy B. Merrill wrote about Google directing people to websites that tricked small business owners into thinking they were on the Internal Revenue Service site. People on Reddit forums have also complained for years about being fooled by IRS look-alike websites. But Google keeps enabling this trickery. Subscribe to The Post Most newsletter for the most important a...

I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look back. But what’s (much) harder is to look forward in time and identify areas that will increase in value in the next few years. Here are five marketing skills I believe will only increase in value in...

To meet the web content crawlability and indexability needs of large language models, a new standards proposal for AI/LLMs by Australian technologist Jeremy Howard is here. His proposed llms.txt acts somewhat similarly to robots.txt and XML sitemaps protocols, in order to allow for a crawling and readability of entire websites, putting less of a resource strain on LLMs for crawling and discover...

Google’s March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout. Google said there is no specific date for when a specific site may surface better in Google Search, but they will continue to make changes in 2025. Google updates its spam help document, which may convey something. Google ...

The changes in SEO and search over the last year or so have meant that social media has become an even more important part of an online strategy. Brands need to consider their visibility across social media channels alongside other online channels to find new growth. Building an audience on social media should be a priority for most brands to enable them to reach new audiences and to connect wi...

https://news.google.com/rss/articles/CBMijgFBVV95cUxQeDctekZRZ1F6Um56My1WLS1QTnlNQmJnTnZqWW5KZGlpbFRkbmNsYzZkekZuNkV5NTFqbUVHTlVFYzJGZHY4NktYWmhxMTBMTGJ2Z3BpRnJKN2EyZUVIQTF2aTJ0LTZRalJLRDZ1a0FldnR5eGx1eks1YjV2REhqRGZDdmZrT0JtVDVKN2x3?oc=5The post Google Affirms AI Is Not Replacing Search – Search Central Live NYC – Search Engine Journal first appeared on One SEO Company News.

AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization. To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. View our subscription options. Sign in Or register n...

Last year, Google added a new feature to its search engine called “AI Overviews.” This feature uses Gemini, Google’s proprietary large-language model (LLM), to generate responses to users’ queries. Google controls over 90 percent of the search engine market share, and when “AI Overviews” debuted, it immediately became the subject of intense praise and scrutiny from the engine’s massive user bas...

Google has dropped its AI while browsing feature, formerly known as SGE while browsing. Google didn’t say why it removed the feature but posted a note in its help documentation that the feature is no longer. What is AI while browsing. Google originally wrote: “SGE while browsing was specifically designed to help people more deeply engage with long-form content from publishers and creators, and...