Netflix to refine its search tool with AI integration – Yahoo
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Vishnu Sarangapurkar
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What you need to know
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The new search Open AI-based feature is currently being tested on some iOS devices in Australia and New Zealand.
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It is said to be in a “learn and listen” phase and the company plans to expand it to regions like the U.S.
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Netflix already users AI and Machine Learning for its show or movie recommendations based on users’ watch history.
Netflix appears to be finding a few more ways to make its subscribers engaged with the streaming platform as it is going to incorporate a new search strategy, Bloomberg reports.
The streaming giant is currently testing an OpenAI-powered search engine to help users find TV shows and movies by using specific terms, notes Bloomberg. It can also include terms based on the user’s current mood,…
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source: https://news.oneseocompany.com/2025/04/14/netflix-to-refine-its-search-tool-with-ai-integration-yahoo_2025041460703.html
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