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Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget. Without it, you’re flying blind, guessing what’s working and what’s wasting money. The good news? Setting up the Google Tag for conversion tracking is easier than it used to be, giving advertisers multiple installation options to fit their needs. Whether you’re setting it up for the first time...

A month ago, we reported that Google was testing linking words in the AI Overviews back to its own search results. We felt this set a horrible message but hey, Google did not, instead, Google made it an official feature of AI Overviews because it helps “people more easily explore topics and discover relevant websites,” the company told me. A Google spokesperson sent me the following statement y...

A few weeks ago, we caught Google linking text within its AI Overviews to its own search results. Well, today that has become a new official feature within AI Overviews. “To help people more easily explore topics and discover relevant websites, we’ve added links to some terms within AI Overviews when our systems determine it might be useful,” a Google spokesperson told Search Engine Land. What ...

Online advertising platform Marin Software announced plans today to dissolve the company, subject to shareholder approval. Marin’s board of directors approved a formal Plan of Dissolution and Liquidation. The San Francisco-based software provider, founded 19 years ago (in April 2006), was once a leading search and social marketing platform. Why we care. Marin was one of the first companies to o...

Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and track acquisition costs more precisely. PMax is also getting new image tools to boost creative flexibility. Customer Lifecycle management expands. Retention goals are now widely available, giving you the power to bid more strategically for lapsed users. For f...

The writing is on the wall for the efficacy of AI-generated content for search engine optimization (SEO) benefit. Google’s quality rating team has been instructed to give pages that use AI-generated content that contains little human-added value the lowest rating — which means that algorithmic advances doing the same won’t be far behind. What Do Google’s Quality Guidelines Say? First, Google’s ...

Patent filed by Google describes a system for searching a user’s web browsing and email history, even when they don’t remember exact details. SEJ STAFF Roger Montti 7 min read Google recently filed a patent for a way to provide search results based on a user’s browsing and email history. The patent outlines a new way to search within the context of a search engine, within an email inte...

Disclosure: The views and opinions expressed here belong solely to the author and do not represent the views and opinions of crypto.news’ editorial. The internet is at a crossroads. People are continuing to express their frustration and dissatisfaction with the internet—double that of what they felt 20 years ago—as centralized platforms are facing increasing scrutiny for their opaque algorithms...

Digital Security Here’s how to avoid being hit by fraudulent websites that scammers can catapult directly to the top of your search results When was the last time you searched for something using Google Search, Bing or another gateway to the endless expanse of the internet? What a silly question, right? It may have been just moments ago and perhaps it’s even how you landed on this blogpost. Oth...

Google has now confirmed that Reddit uses Gemini to power Reddit Answers, an internal AI search tool for Reddit users. Contrary to some early reports, a Google PR representative told Mashable that Reddit Answers was already integrated with Gemini prior to the announcement. A beta version of Reddit Answers launched last December. And at the Google Cloud Next event on Wednesday, Google shared new...