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There has been a striking drop in remote SEO role listings — down to just 34% — as well as SEO content job listings – down 28%. That’s according to The 2025 Previsible State of SEO Jobs Report, released today. Meanwhile, SEO job listings for leadership positions (e.g., vice president of SEO) grew by 50% in 2024, while SEO manager positions increased 58%. Why we care. It may be too early to know...

In the fall, the AI-powered search engine Perplexity began rolling out a shopping assistant and checkout experience that it hopes will shrink the time for users between discovering a new product on its service and buying it. Now the company is working with a Seattle-based tech startup called Firmly.ai to help it make it easier for just about any online brand, big or small, to start selling good...

Google officially completed the rollout of its March 2025 Core Update today at 5:34 AM PDT, ending two weeks of significant volatility in search rankings. This update began on March 13 and has created notable shifts in search visibility across various sectors and website types. Widespread Impact Observed Data collected during the update’s rollout period revealed some of the most volatile search...

Aamir Siddiqui / Android Authority TL;DR Google has added the ability to track hotel prices to Google Search, allowing users to be notified of significant price drops. The new feature accounts for filters like star rating and location preferences to avoid irrelevant alerts. Hotel price tracking is rolling out globally this week on mobile and desktop. Google is upgrading some of its travel and...

The first core update of the 2025 year, the March 2025 core update, is now done rolling out and complete. It started on March 13, 2025 and completed about 14 days later on March 27, 2025. This update was a typical core update where Google updates its core ranking system to make search results more relevant and helpful. This update followed the December 2024 core update. It took a few months for...

Google’s March 2025 core update is now done rolling out, it took 14 days, starting on March 13, 2025 at around 12:23 pm ET and ending on March 27, 2025 at around 8:34 am ET. Google posted saying, “The rollout was complete as of March 27, 2025.” This was the first core update of the year, but we are expecting more core updates, more often, this year – so we will see. Google March 2025 Core Updat...

With the rise of AI-powered search and steady increases in monthly LLM referral traffic, many of our SEO clients are asking how they can improve their visibility and brand sentiment in AI responses. One of the biggest challenges, though, is that most marketing teams don’t have a dedicated generative engine optimization (GEO) budget or team members with the bandwidth to fully support large-scale...

Google made a really small change to its spam policies documentation to say, “In the context of Google Search, spam refers to techniques used to deceive users or manipulate our Search systems into ranking content highly.” It previously read, “In the context of Google Search, spam is web content that’s designed to deceive users or manipulate our Search systems in order to rank highly.” The chang...

Jono Alderson, former head of SEO at Yoast and now at Meta, spoke on the Majestic Podcast about the state of SEO, offering insights on the decline of traditional content strategies and the rise of AI-driven search. He shared what SEOs should be doing now to succeed in 2025. Decline Of Generic SEO Content Generic keyword-focused SEO content, as well as every SEO tactic, has always been on a slow...

Traditionally, company SEO goals have been to rank well for high-volume and traffic driving keywords. “Hyperoptimised pages — built more for search engines than people — would send visitors to a top-of-the-funnel page and attempt to convert them into newsletter subscribers, webinar attendees or other downstream conversions,” says Michael Buckbee, cofounder of Knowatoa — a platform that tracks b...