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Google can show search ads with video formats. I mean, Google has been doing this for a while now, but they are kind of rare to see. This latest one is a video ad from Adidas. This was spotted by Sachin Patel who shared a screenshot and video of it in action on X: We’ve seen various video ad formats over the years, so, again, this is not new. Heck, Google even tested video ads in search back in...

Key stat: Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide. Beyond the chart: A quarter of non-AI users in the US say they don’t use AI search because they don’t trust it to provide accurate or relatable information, per the same survey. The numbe...

https://news.google.com/rss/articles/CBMickFVX3lxTFBZbTJCMDc1bGI1b1k4Tkw4bTBPVGZMLWtTaVIzbnFuakFvVzN3UGQyUFRhaHc0Y2dSTVI2MlZpaktXRGFyYVFsNmZsZDQ4ejA4UnRwZ0daOUNpNC15RHBhM2lZY0NDSTkzSGdvVTVZOVZGUQ?oc=5The post I Ditched Google for DuckDuckGo, but I Still Miss These 6 Features – MakeUseOf first appeared on One SEO Company News.

As AI-driven tools reshape how people search for information online, many businesses are discovering that outdated SEO strategies no longer deliver results. Without clear visibility in organic search, even strong brands risk falling behind — while competitors gain trust, traffic, and long-term positioning In cooperation with Cut Inside As AI-driven tools reshape how people search for informati...

Now that AI has made its way into SEO, over 57% of marketers are reporting that the search engine space has gotten more competitive. It also doesn’t help that Google’s AI Overviews and LLMs like Perplexity.ai are giving people the answers they previously scrolled through organic search results to find. So, it’s more important than ever to be on top of your SEO game right now. You must know the ...

Why tracking local SEO performance matters Local SEO is the practice of promoting all online aspects of a local business to improve its local and organic search engine visibility and multiple performance metrics. These metrics vary, based on unique business goals, but common ones for most local businesses include rankings, traffic, engagement, conversions, sales, reputation, Net Promoter Score,...

“I want to rank #1 in Google’s local results.” It’s a statement your search marketing agency hears constantly from incoming clients. Unfortunately, it contains two major flaws based on a misunderstanding of how Google’s results actually work. What is Google Local Search? Google Local Search refers to the results Google displays when users search for products, services, or businesses near their...

Google has begun testing a new Google Business Profile (GBP) feature labeled “Places people are talking about.” Khushal Bherwhani, a social account I’ve long followed for early test captures, recently posted this screenshot of a restaurant listing in India with the experimental new display: “Places people are talking about” contains a carousel of video shorts from Instagram, TikTok, and Faceboo...

What are AI-powered search engines and how do they work? Search engines have come a long way from simply matching keywords to web pages. Google already has an immensely powerful algorithm that is constantly being tweaked, but the next step in search could be here. AI-powered search engines take things further, using advanced machine learning models to understand intent, analyze context, and gen...

Apple’s internal playbook for rating digital assistant responses has leaked — and it offers a rare inside look at how the company decides what makes an AI answer “good” or “harmful.” The leaked 170-page document, obtained and reviewed exclusively by Search Engine Land, is titled Preference Ranking V3.3 Vendor, marked Apple Confidential – Internal Use Only, and dated Jan. 27. It lays out the sys...