Google remains go-to search engine over AI tools – eMarketer
Key stat: Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.
Beyond the chart:
- A quarter of non-AI users in the US say they don’t use AI search because they don’t trust it to provide accurate or relatable information, per the same survey.
- The number of generative AI (genAI) users in the US will rise 16.8% this year to reach 116.8 million, or 34.0% of the population, according to a June 2024 EMARKETER forecast.
Use this chart: Marketers can use this chart to illustrate that Google is still the go-to source for factual searches, suggesting Google SEO and search ads should remain a priority. However, the chart can also be used to show the emergence of alternative search channels, which should be factored into search strategy.
Related EMARKETER charts:
- Generative AI Trends to Watch in 2025 (EMARKETER subscription required)
- US…
The post Google remains go-to search engine over AI tools – eMarketer first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/06/google-remains-go-to-search-engine-over-ai-tools-emarketer_2025040660640.html
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