GBP tests ‘Places people are talking about,’ hints at unstructured citation power – Search Engine Land
Google has begun testing a new Google Business Profile (GBP) feature labeled “Places people are talking about.” Khushal Bherwhani, a social account I’ve long followed for early test captures, recently posted this screenshot of a restaurant listing in India with the experimental new display:
“Places people are talking about” contains a carousel of video shorts from Instagram, TikTok, and Facebook. Although I’ve not been able to reproduce the feature in the US, it’s also been spotted in Australia, according to this post from Gagan Ghotra:
An example of the content being pulled into this feature is this Instagram reel from Biancainmelbourne, showcasing her takes on the seven best ice cream places near her. The reel tags Kōri Ice Cream—Google is picking up this citation and featuring it in the experimental “Places people are talking about” segment of the Google Business Profile for this ice cream shop.
Claire Carlile from Jepto sent me this screenshot of ice cream shops in the UK…
The post GBP tests ‘Places people are talking about,’ hints at unstructured citation power – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/04/gbp-tests-places-people-are-talking-about-hints-at-unstructured-citation-power-search-engine-land_2025040460634.html
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