Key Metrics for Local SEO Success – Search Engine Land
Why tracking local SEO performance matters
Local SEO is the practice of promoting all online aspects of a local business to improve its local and organic search engine visibility and multiple performance metrics. These metrics vary, based on unique business goals, but common ones for most local businesses include rankings, traffic, engagement, conversions, sales, reputation, Net Promoter Score, and more.
Local businesses engage in a variety of promotional practices, such as content publication and marketing, local business listing development and management, link and citation development, and reputation management in order to become competitive in the geographic markets they serve. The success of each marketing effort can only be fully evaluated when it can be tracked.
For example, if your local business launches a new review acquisition campaign, you would want to measure return on investment (ROI) by tracking whether the time spent actively requesting reviews from customers is…
The post Key Metrics for Local SEO Success – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/04/key-metrics-for-local-seo-success-search-engine-land_2025040460641.html
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