How To Install The Google Tag For Conversion Tracking – Search Engine Journal
Tracking conversions in Google Ads isn’t optional if you care about making the most of your ad budget.
Without it, you’re flying blind, guessing what’s working and what’s wasting money.
The good news? Setting up the Google Tag for conversion tracking is easier than it used to be, giving advertisers multiple installation options to fit their needs.
Whether you’re setting it up for the first time or just need a refresher, here’s a step-by-step guide to getting the Google tag installed and firing correctly.
Step 1: Create A Conversion Action
Before getting to the details of the Google Tag, we need to start with creating a conversion action.
Why are conversion actions needed?
They’re vital pieces of data that:
- Allow you to measure your ads’ performance by measuring users’ relevant conversion actions on your website.
- Allow you to optimize your campaigns by analyzing conversion data.
- Allow the algorithm to use these actions to learn who your best customers are and to find more of them.
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The post How To Install The Google Tag For Conversion Tracking – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/11/how-to-install-the-google-tag-for-conversion-tracking-search-engine-journal_2025041160684.html
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