Breaking free from the Matrix: Web3 search engine can reshape the internet’s future | Opinion – Crypto News
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The internet is at a crossroads. People are continuing to express their frustration and dissatisfaction with the internet—double that of what they felt 20 years ago—as centralized platforms are facing increasing scrutiny for their opaque algorithms, data exploitation, and bias in content curation.
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Most online platforms today run on web2, where FAANG companies—Meta, formerly known as Facebook, Amazon, Apple, Netflix, and Alphabet, formerly known as Google—control the data, serve ads, and track users for profit. Users are ultimately the product, and while these companies have added billions in market cap by turning users into the product, this is far from the best model for creating a sustainable knowledge engine like the internet….
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