AI agents in SEO: What you need to know – Search Engine Land
You’ve probably been hearing a lot about AI agents lately – whether in your workplace conversations or scrolling through your social feeds (hopefully both).
While there’s no shortage of articles discussing their general benefits, there’s surprisingly little coverage on what they mean specifically for SEO – where their impact is not just significant, but amplified.
Before we dive into the two key reasons AI agents are so important for SEOs to understand (and yes, you’re probably already using them – even if you don’t realize it), let’s first get clear on what AI agents actually are.
What are AI agents?
At their core, AI agents are autonomous systems equipped with access to external tools, data, functions, and more.
They operate with a clear understanding of an end goal and are provided with the resources needed to achieve it.
In some cases, they’re also given instructions on how to use those tools. In others, they’re left to figure it out on their own.
Rather than diving into a chart…
The post AI agents in SEO: What you need to know – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/15/ai-agents-in-seo-what-you-need-to-know-search-engine-land_2025041560706.html
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