Beyond ROAS: Aligning Google Ads With Your True Business Objectives [Webinar] – Search Engine Journal
Are your paid campaigns delivering the results that really matter?
If your ad strategy is focused only on cost-per-acquisition, you might be leaving long-term growth on the table. It’s time to rethink how you measure success in Google Ads.
In this upcoming webinar, you’ll get:
- Smarter ways to measure PPC success.
- Tested, powerful bidding strategies.
- Real, bigger business impact.
Why This Webinar Is a Must-Attend Event
This session is designed to help you move beyond ROAS and align your ad performance with actual business goals.
Join live and you’ll learn to:
- Understand what newly updated smart bidding can do.
- Use your first-party data to strengthen value-based bidding.
- Apply testing frameworks that help you scale what’s working.
Expert Insights From Justin Covington
Justin Covington, Director of Paid Channels Solutions at iQuanti, will walk you through the latest updates in Google Ads and how to use them to drive stronger results. You’ll leave with practical,…
The post Beyond ROAS: Aligning Google Ads With Your True Business Objectives [Webinar] – Search Engine Journal first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/15/beyond-roas-aligning-google-ads-with-your-true-business-objectives-webinar-search-engine-journal_2025041560711.html
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