Google sends personalized growth plans to advertisers, pushing AI-driven solutions – Search Engine Land
Advertisers are receiving step-by-step guidance emails from Google Ads aimed at improving campaign performance over a three-month period.
The details. Google Ads is sending emails with the subject line “Personalised action plan for growth” to business advertisers, according to an X post from Govind Singh Panwar.
The email contains:
- A three-month structured improvement plan delivered through weekly emails.
- A progress tracker showing completed and pending actions.
- Clear calls to action focused on ad strength improvements.
- Claims that improving ad strength from “Poor” to “Excellent” results in an average 12% increase in conversions.
AI suggestions. The guidance pushes advertisers toward Google’s preferred strategies, including:
- Enabling “personalized recommendations” (Google’s AI suggestions).
- Adding broad-match keywords (which typically increase ad spend).
- Creating Performance Max campaigns (Google’s black-box AI campaign type).
Why we care. The email campaign essentially…
The post Google sends personalized growth plans to advertisers, pushing AI-driven solutions – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/15/google-sends-personalized-growth-plans-to-advertisers-pushing-ai-driven-solutions-search-engine-land_2025041560712.html
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