April 15  SEONews

Taking a bite out of Google’s search dominance – Mumbrella

Reddit wasn’t designed to answer questions. But according to the company’s chief operating officer, Jen Wong, that’s what millions of people are using it for. So, why not lean into it?

The website’s reputation as a repository of knowledge was hard-earned, but it was a byproduct of the trust built over two decades within hundreds of thousands of online communities, where questions are asked, answered, and debated – and the cream rises to the top.

“I think we acknowledge now that there’s really two use cases to Reddit,” Wong tells Mumbrella. “There’s the one that we always had, which is around community and belonging. These are your people. You want to check in with them every day. You’re discovering new interests. That’s half of our user base today.”

And then there’s the half who are seeking answers.

“The second use case is: ‘I have questions that I want answers to, and I want to access this trove of information on Reddit to understand what the range of opinions is’. Making that a…

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The post Taking a bite out of Google’s search dominance – Mumbrella first appeared on One SEO Company News.



source: https://news.oneseocompany.com/2025/04/15/taking-a-bite-out-of-googles-search-dominance-mumbrella_2025041560716.html

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