Another day, another multi-billion pounder hits Google – DecisionMarketing
Google is facing yet another multi-billion pound legal challenge in the UK, with fresh claims that the tech giant has abused its dominance in online search to stifle competition and inflate the cost of advertising for businesses.
The class action lawsuit, filed at the Competition Appeal Tribunal, alleges that Google unlawfully shut out rival search engines and leveraged its market power to charge British businesses significantly more for digital ads than they would in a competitive market.
Brought by competition law expert Dr Or Brook on behalf of thousands of UK businesses, the claim centres on the tech giant’s alleged manipulation of the search ecosystem – including contracts with Android phone manufacturers and Apple – to cement its control over both search results and the advertising space that surrounds them.
Brook is seeking up to 5bn in compensation.
Google is accused of paying Apple billions to remain the default search engine on iPhones, while simultaneously requiring…
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source: https://news.oneseocompany.com/2025/04/16/another-day-another-multi-billion-pounder-hits-google-decisionmarketing_2025041660733.html
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