Apple rebrands Search Ads as Apple Ads – Search Engine Land
Apple is officially dropping the “Search” from Search Ads to better represent its expanding ad placements across the App Store.
The rebrand reflects Apple’s growing ad footprint beyond App Store search results — a signal that the iPhone maker is eyeing a more aggressive play in the broader digital ad market.
What’s changed:
- The original Search Ads product, launched in 2016, showed promoted apps at the top of App Store search results.
- Ads now appear in the Today tab and in app listings under “You Might Also Like.”
- The rebrand aligns with Apple’s naming convention (think Apple Music, Apple TV+) and sets the stage for future ad expansion.
Between the lines. Apple says the change is about clarity. But it also hints at deeper ambitions, like inserting ads into other Apple services.
- Apple Maps has been floated as a possible next frontier, raising concerns about how far the company will go in monetizing its ecosystem.
- The move echoes broader industry trends, with rivals like Netflix…
The post Apple rebrands Search Ads as Apple Ads – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/16/apple-rebrands-search-ads-as-apple-ads-search-engine-land_2025041660736.html
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