Google Ads Display Keywords: Everything you need to know – Search Engine Land
Did you know that display keywords in Google Ads act as both content and audience targeting?
This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in today.
This article will cover:
- What are display keywords in Google Ads?
- How Google matches your display keywords to websites and videos
- How Google turns your display keywords into audience targeting
- Best practices for using display keywords
- The role of negative display keywords
What are display keywords in Google Ads?
Display keywords are one of the three content targeting options available for display and video campaigns in Google Ads. Those other options, by the way, are topics and placements.
You might assume that by adding keywords to your display or video campaign means your ads will only show on pages/video containing those exact keywords, but that’s not the case.
How Google matches your display keywords to websites and videos
The Google Display Network is vast, spanning over…
The post Google Ads Display Keywords: Everything you need to know – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/02/google-ads-display-keywords-everything-you-need-to-know-search-engine-land_2025040260608.html
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