SK telecom joins Korea’s intensifying AI search competition – 매일경제
The conversational search market, powered by generative artificial intelligence (AI) technology, is becoming the new trend in South Korea. The format, where AI provides organized answers in a Q&A style, aligns well with consumers’ desire for quick and accurate information.
The competition for dominance in the AI search market is intensifying, and involves telecom companies and startups alongside traditional portal companies like Google LLC and Naver Corp.
SK telecom Co. announced the launch of the Adot Chrome Extension, which enables users to access its AI assistant service, Adot, directly from Google Chrome, on Tuesday. With Google Chrome holding over 40 percent of the domestic browser market, this move aims to expand the reach of AI search.
According to SK telecom, users of the new extension can enter keywords into search bars on Google, Naver, Daum, and Nate while using Chrome and see a summarized result from Adot on the right side of the results page.
This function is…
The post SK telecom joins Korea’s intensifying AI search competition – 매일경제 first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/02/sk-telecom-joins-koreas-intensifying-ai-search-competition_2025040260609.html
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