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January 24

5 key PPC areas to prioritize in 2025 – Search Engine Land

The start of a new year signals more than resolutions – it’s a critical moment for PPC professionals to reset, refocus, and strategically realign. As the digital marketing landscape evolves, success demands a clear-eyed approach to account management, client objectives, and personal growth. Here are five essential areas every PPC specialist must prioritize in 2025. 1. Master the fundamentals: S...
January 24

Video: Google Search Volatility, European Manual Actions, Quality Raters Updated, Bing Hides Google & Yahoo AI Chat – Search Engine Roundtable

Google search ranking volatility is heated this week, but some of the tools are having issues tracking them. Google is sending out penalties, manual actions, over site reputation abuse in the European regions. Google updated its search quality raters guidelines. Google spam lead updated his bio, saying he works on detecting and treating AI-generated content. Google said that sometimes doing SEO...
January 24

Short-Form Video Dominance: The Future Of Engagement In Social Media – Search Engine Journal

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on social because of their sharply edited content and low investment requirement. With YouTube Shorts boasting over 50 billion daily views and TikTok surpassing 1.6 billion monthly active users, it’s c...
January 24

Google Search Quality Raters Guidelines Updated – Search Engine Roundtable

On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was for the March 2024 spam update changes, over ten months ago. This update seems to focus on on spam and adds some additional details. The document was expanded from 170 pages to 181 pages. What Changed Google posted these items in the change log: Updated Pa...
January 24

Google: Spammers Encourage You To Waste Time Disavowing Links – Search Engine Roundtable

Google’s John Mueller said that when it comes to disavowing links “it’s in a spammer’s best interest to encourage others to spend time on it.” Why? Because Google has said there is little reason to disavow links, unless you have a manual action or know you did some bad linking. But for negative SEO, links you did not build or pay to have been built, then there is no reason to disavow. I mean, w...
January 24

Google Ads To Drop Certification For Some Advertisers & Updates Verification Docs – Search Engine Roundtable

Google Ads has made two updates around advertiser verification recently. One, in some countries Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the Google Ads Advertiser Verification documentation. Let’s start with the second one first, because, why not. Google wrote, “Google has updated and reorganized the help center articles relate...
January 24

Google Shares Insight On SEO For AI Overviews – Search Engine Journal

https://news.google.com/rss/articles/CBMikwFBVV95cUxOOWVSSms3WVRZc3ZGZWd2OTRQUUIydWlOQkEwQjdPZlJPVjR4VkFfencwX3NtU1NCYlJvVUE0QmFhYmkyTnVEX2RuRm9EOVlUS0t4Q19HVDN4Zjhiai1Rbkt3Nk8yNXM0aEVsdG0xejItbGtkUnk3Z1NUMzZEcFp1MWI4NlpKODM3a1RxeFVsVTN4bk0?oc=5The post Google Shares Insight On SEO For AI Overviews – Search Engine Journal first appeared on One SEO Company News.
January 24

Local search engine optimization: Why it is indispensable for companies – openPR

_Schwetzingen, 24.10.2025._ For companies that want to reach their local customers, there is no way around local SEO. Whether restaurants, craft businesses or retailers – most customers search online for offers in their area. Those who are not present here lose valuable opportunities. What are the concrete benefits of local SEO? – Better findability: Companies are displayed directly for search ...
January 23

Google under fire after Biden excluded from search results – Geo News

You are unable to access geo.tv Why have I been blocked? This website is using a security service to protect itself from online attacks. The action you just performed triggered the security solution. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. What can I do to resolve this? You can email the site owner t...
January 23

Google Analytics 4 rolls out cross-property report copying – Search Engine Land

Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care. This new feature ensures consistency in report configurations across properties, reduces repetitive setup tasks, and allows analysts to focus more on deriving actionable insights from their data. How it wor...