Understanding how to use Google Trends data – Search Engine Land
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Google Trends is a tool that shows you what people are searching for on Google. It helps by analyzing search data to reveal the relative popularity of search terms over time and by region.
In this article, you’ll learn how to use Google Trends to understand consumer behavior, optimize your marketing strategies, and gain insights into current and future trends.
Key takeaways
- Google Trends analyzes aggregated search data to reveal consumer behavior trends over time, normalizing data on a 0–100 scale for easy comparison.
- The Trending Now and Explore tools allow users to track emerging trends and conduct in-depth analyses of specific search terms, aiding in timely marketing strategy adjustments.
- Using Google Trends for keyword research and content strategy helps optimize SEO, tailor marketing efforts to regional interests, and plan content around peak consumer search times.
Understanding…
The post Understanding how to use Google Trends data – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/31/understanding-how-to-use-google-trends-data-search-engine-land_2025033160585.html
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