Google Cautions SEOs & Creators About Filler Content – Search Engine Journal
Google’s John Mueller cautioned about filler content’s impact on page quality, citing guidance in the Quality Rater Guidelines
Google’s John Mueller cautioned publishers and SEOs about filler content, which is generally created with the apparent goal of reaching a word-count threshold without concern for the user experience. Although recipe sites are the cause of this warning, this is the kind of thing that all SEOs and publishers should be concerned about.
Probable Origin Of Filler Content
What Mueller warned about, filler content, probably has origins in the idea that “content is king” which resulted in the SEO practice that values creating content similar to what Google is already ranking except doing it ten times better so that it towers over the competition (10x and skyscraper content strategies).
John Mueller Warns About Filler Content
Mueller’s observations about filler content were in the context of an overview of recent changes in…
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source: https://news.oneseocompany.com/2025/03/31/google-cautions-seos-creators-about-filler-content-search-engine-journal_2025033160586.html
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