March 31 SEONews
Google Ads policy update: More ads, new rules – Search Engine Land
Google Ads will update its Unfair Advantage Policy to clarify that the restriction on showing more than one ad at a time for the same business, app, or site only applies within a single ad location.
This change, staring April 14, follows recent experiments allowing multiple ads from the same advertiser in different locations on the search results page.
What’s happening.
- Double serving now permitted: Advertisers can now run multiple ads for the same business, app, or site on a single search results page—provided they occupy different ad locations. This could potentially increase visibility and clicks for top advertisers but may also intensify competition for smaller players.
- Shifting auction dynamics: Google’s updated policy leverages different ad locations to run separate auctions, allowing businesses to secure multiple placements. This adjustment aligns with Google’s evolving approach to ads, such as mixing ads with organic results and redefining top ad placements last year.
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The post Google Ads policy update: More ads, new rules – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/31/google-ads-policy-update-more-ads-new-rules-search-engine-land_2025033160584.html
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