The next wave of search: AI Mode, deep research and beyond – Search Engine Land
With the rise of AI-powered features, search engines are not just directing users to information but delivering answers directly.
This shift is redefining how people interact with the web, raising questions about the future of SEO, content discovery, and digital marketing.
Here’s what’s coming next.
From ChatGPT to Grok 3: The breakneck pace of AI advancements
The world has seen rapid and significant advances in AI technology and large language models (LLMs) within two years.
Looking back just three years ago, Google’s Gemini and Meta’s LLAMA did not exist, and OpenAI’s ChatGPT was later released in late November 2022.
- Fast-forward to January 2025, the public was introduced to DeepSeek R1. This open-source large language reasoning model astounded the AI community with its speed, efficiency, and affordability, especially compared to OpenAI’s o1 GPT model.
- A few weeks later, Elon Musk’s company xAI launched Grok 3, which impressed users by topping a key AI leaderboard with its…
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source: https://news.oneseocompany.com/2025/03/31/the-next-wave-of-search-ai-mode-deep-research-and-beyond-search-engine-land_2025033160582.html
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