Pagination and SEO: What you need to know in 2025 – Search Engine Land
Ever wondered why some of your ecommerce products or blog posts never appear on Google?
The way your site handles pagination could be the reason.
This article explores the complexities of pagination – what it is, whether your site needs it for SEO, and how it affects search in 2025.
- What is pagination?
- Examples of pagination in action.
- Why is pagination important for SEO?
- Google’s deprecation of rel=prev/next.
- Why pagination is still important in 2025: The infinite scroll debate.
- How JavaScript can interfere with pagination.
- How to handle indexing and canonical tags for paginated URLs.
What is pagination?
Pagination is the coding and technical framework on webpages that allows content to be divided across multiple pages while remaining thematically connected to the original parent page.
When a single page contains too much content to load efficiently, pagination helps by breaking it into smaller sections.
This improves user experience and unburdens the client (i.e., web…
The post Pagination and SEO: What you need to know in 2025 – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/31/pagination-and-seo-what-you-need-to-know-in-2025-search-engine-land_2025033160580.html
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