Robots.txt and SEO: What you need to know in 2025 – Search Engine Land
The Robots Exclusion Protocol (REP), commonly known as robots.txt, has been a web standard since 1994 and remains a key tool for website optimization today.
This simple yet powerful file helps control how search engines and other bots interact with a site.
Recent updates have made it important to understand the best ways to use it.
Why robots.txt matters
Robots.txt is a set of instructions for web crawlers, telling them what they can and can’t do on your site.
It helps you keep certain parts of your website private or avoid crawling pages that aren’t important.
This way, you can improve your SEO and keep your site running smoothly.
Setting up your robots.txt file
Creating a robots.txt file is straightforward.
It uses simple commands to instruct crawlers on how to interact with your site.
The essential ones are:
- User-agent, which specifies the bot you’re targeting.
- Disallow, which tells the bot where it can’t go.
Here are two basic examples that demonstrate how robots.txt…
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