Amazon makes surprise bid for TikTok ahead of U.S. ban deadline – Search Engine Land
Amazon unexpectedly entered the race to acquire TikTok just days before the video app faces a potential U.S. shutdown, dramatically reshaping the competitive landscape for one of social media’s most valuable properties.
Driving the news. Amazon has sent a letter to Vice President JD Vance and Commerce Secretary Howard Lutnick expressing last-minute interest in acquiring TikTok in its entirety, according the New York Times.
Between the lines. Administration officials are reportedly not taking Amazon’s bid seriously at this stage, viewing it as a last-ditch effort that may complicate an already chaotic situation.
Details. TikTok hosts approximately 170 million U.S. users, counting as nearly half of the American population. The platform has evolved into a major ecommerce channel, generating millions in daily sales
The big picture. TikTok faces an April deadline to sever ties with its Chinese parent company ByteDance or cease U.S. operations, following legislation signed by former…
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source: https://news.oneseocompany.com/2025/04/02/amazon-makes-surprise-bid-for-tiktok-ahead-of-us-ban-deadline-search-engine-land_2025040260610.html
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