Google: We Don’t Have A Brand-Ranking System But… – Search Engine Roundtable
Danny Sullivan, Google’s Search Liaison, said it again, that Google does not have a system to recognize if a site is run by a big brand and then automatically just ranks it higher. He said on X, “but no, we don’t have a brand-ranking system.”
I mean, not that most of you believe it, but Google has said this countless times over the years, including a few months ago.
Danny explained on X, after he felt he may have been misquoted at the Search Central Live NYC event:
I given I talked at length at the event (and other things in the past) about how we’re not somehow trying to detect a “brand” and then rank based on it being a big brand, small brand, whatever brand, it feels like a paraphrase and misses some important context.
He went on to add that a brand is about what people recognize and it can be a large brand, medium brand or even a small brand (like this site). He added:
People recognize something (of whatever size) as standing out. And that in terms of search, that may…
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source: https://news.oneseocompany.com/2025/04/02/google-we-dont-have-a-brand-ranking-system-but-search-engine-roundtable_2025040260604.html
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