GEO: What Apartment Marketers Need to Know – Multi-Housing News
Your digital marketing staff is no doubt doing a bang-up job of optimizing your apartment websites, driving qualified leads that can then be converted into leases. But are those marketing strategies future-proof?
In the world of digital marketing—which is evolving so quickly that even experts have a hard time keeping up—will your strategies continue to deliver in the future, when artificial intelligence becomes an integral part of your online search strategy?
While SEO, or search engine optimization, remains a key way of getting your apartment communities noticed online, experts say it’s time to get familiar with a newer concept: GEO, or generative engine optimization, the practice of optimizing your online content for AI-powered search engines such as Google Gemini or Perplexity.
You’re probably already familiar with AI-driven search results. Those AI Overviews at the top of a Google search page—the blurbs that summarize the answer to your search query—are the…
The post GEO: What Apartment Marketers Need to Know – Multi-Housing News first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/04/02/geo-what-apartment-marketers-need-to-know-multi-housing-news_2025040260619.html
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