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Is Google testing Gemini 2.0 powered AI Overviews? Read Full Story: https://news.google.com/rss/articles/CBMijgFBVV95cUxOSEN6Uk5ZOU4tLUVrMVdHdHYwZWtmeDNEa2c1WW82WkgxRm5DNkg3LVl5QXl4RmJaMkNtSW44MkZ6M21DLW1pdDFoMW9DbGZGREhxaUw2WjRWZHByOXRIemlKdC10ZDhndFhQN2lyX3FkYm5tSUZoX25TbTlvRVhUbUNhb2Q1Q0UzSnhoZDR3?oc=5The post Is Google testing Gemini 2.0 powered AI Overviews? – Search Engine Land first appe...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read. Today, we’re discussing exact match keywords – the intuitive and the not-so-intuitive facts you need to know about how keyw...

Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing with hundreds of brands worldwide, Meridian is now available to everyone, offering advanced customization and actionable insights, Google said. The move gives marketers and data scientists an open-source tool...

Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts off by searching for [best air purifiers] in Google. Your ad shows up in results, and she clicks on it, impressed with the mention of being rated No. 1 in product rankings as well as the promise of a 10% discount code. She completes a purchase, and a few days later, the new ai...

KISS PR Brand Story CEO Qamar Zaman Explains Frugal Innovation Through Deep Seek R1, as Analyzed by a Retired Microsoft Engineer The release of China’s open-source AI model, Deep Seek R1, has sent shockwaves through the AI and technology world. Unlike its high-budget competitors—who have poured billions into AI development—this model was reportedly built for under $6 million and performs on...

Title tags play a key role in attracting clicks from search results. In 2025, standing out means going beyond keywords – it’s about crafting concise, compelling titles that draw attention and match what users are looking for. This article shows you how. Title tags and their key characteristics Title tags are the clickable headlines displayed on search engine results pages (SERPs). They summariz...

Google may have pushed some improvements to the reporting system within Google Search Console. Now Google can show how soon the report was updated within a 30 minute interval. So instead of showing last updated 3 hours ago or 4 hours ago, as an example, Google can show 3.5 hours ago. This was spotted by Brodie Clark and shared on his SERPAlert account on X – I can replicate it, here is a screen...

John Mueller from Google noted that he finds it “interesting” how those who spend time in our industry “can often recognize made-for-search-engine content fairly quickly.” Meaning, we are good at seeing a piece of content on the web and knowing if it was created to perform well in search or written by a normal user trying to help others. John said this in response to Preeti Gupta’s post on Blue...

Nothing to do with being an evil monopoly Search engine outfit Google has moaned to Europe’s top court that the big mean European Commission was punishing it for being innovative. For those who came in late, the Commission slapped Google with a record 4.3-billion-euro ($4.5 billion) fine for running agreements requiring phone manufacturers to pre-install Google Search, the Chrome browser, and t...

In the realm of marketing, Search Engine Optimization (SEO) holds importance. To shine in a landscape, businesses need to implement successful SEO tactics. Numerous top organizations excel in enhancing websites to boost their rankings on search engines. Learning about their techniques can provide tips for attaining visibility and prosperity. Exploring the Concept of Keyword Analysis A keyword ...