Google opens Meridian, its marketing measurement tool, to all users – Search Engine Land
Google officially launched Meridian, its open-source marketing mix model designed to help marketers allocate budgets more effectively in a dynamic digital landscape.
After rigorous testing with hundreds of brands worldwide, Meridian is now available to everyone, offering advanced customization and actionable insights, Google said.
The move gives marketers and data scientists an open-source tool that could help them better understand how their marketing spending affects business outcomes, especially in today’s complex digital landscape.
The big picture. Marketing mix models (MMMs) help companies measure marketing performance across channels, but traditional versions have struggled to accurately measure digital and AI-powered campaigns.
Details:
- Meridian uses Bayesian causal inference to blend historical data with real-world results
- The tool will integrate with Google’s MMM Data Platform, providing access to core metrics like impressions and clicks
- Over 20 measurement partners have…
The post Google opens Meridian, its marketing measurement tool, to all users – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/29/google-opens-meridian-its-marketing-measurement-tool-to-all-users-search-engine-land_2025012959999.html
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