Exact match keywords in Google Ads: Everything you need to know – Search Engine Land
Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you need to know to get the best results from it – all in a quick 3-minute read.
Today, we’re discussing exact match keywords – the intuitive and the not-so-intuitive facts you need to know about how keyword match types work today.
I’ll cover:
- What are keywords?
- Keyword match types in Google Ads: Broad, Phrase, Exact
- The evolution of exact match keywords
- When to use exact match keywords
- The power of negative keywords
What are keywords in Google Ads?
Before we get into the specifics of exact match keywords, let’s recap what keywords are in the context of Google Ads.
Keywords are the words or phrases you use in your ad account to tell Google when you want your ads to show up.
Queries, on the other hand, are the things that real people type into the Google Search bar. When there’s a match…
The post Exact match keywords in Google Ads: Everything you need to know – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/29/exact-match-keywords-in-google-ads-everything-you-need-to-know-search-engine-land_2025012959998.html
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.