Why Alignment With Customer Service Is Crucial For PPC – Search Engine Journal
Let’s think through a hypothetical purchase journey. An individual is in the market for an air purifier, and she starts off by searching for [best air purifiers] in Google.
Your ad shows up in results, and she clicks on it, impressed with the mention of being rated No. 1 in product rankings as well as the promise of a 10% discount code. She completes a purchase, and a few days later, the new air purifier arrives on her doorstep.
That’s all a perfect brand/customer relationship story so far, right? Your ad messaging and targeting worked perfectly to reach a prospect at the right moment.
However, the story doesn’t end at the point of purchase. Just over six months later, the air purifier stopped functioning.
She then goes to your website to see how she can contact customer service. After a fruitless, painful attempt to engage an AI chatbot that won’t provide anything further than generic responses, she picks up the phone and calls the number on the website.
She’s then faced with a…
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source: https://news.oneseocompany.com/2025/01/29/why-alignment-with-customer-service-is-crucial-for-ppc-search-engine-journal_2025012959997.html
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