Title tags and SEO: Everything you need to know in 2025 – Search Engine Land
Title tags play a key role in attracting clicks from search results.
In 2025, standing out means going beyond keywords – it’s about crafting concise, compelling titles that draw attention and match what users are looking for. This article shows you how.
Title tags and their key characteristics
Title tags are the clickable headlines displayed on search engine results pages (SERPs).
They summarize a webpage’s content and play a crucial role in helping users and search engines understand what the page is about.
They remain largely consistent year over year, as they still need to adhere to pixel count limits (55 characters or fewer with spaces is recommended for character-based limits).
They shouldn’t be clickbait and must clearly convey what the user will learn or how they’ll benefit from clicking.
They should also include the keyword phrase or entity you aim to rank for.
Trends and challenges in 2025
The nuances come into play when tailoring title tags for the new year.
In 2024, we…
The post Title tags and SEO: Everything you need to know in 2025 – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/29/title-tags-and-seo-everything-you-need-to-know-in-2025-search-engine-land_2025012959995.html
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