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News The NHS Employers website is undergoing improvements to enhance its search function and the user experience. 27 January 2025 Following feedback from you, we are upgrading the search engine and content filters on the NHS Employers website over the coming week (27 – 31 January. Please bear with us while we carry out this work. Once the work is complete our new search function will offer: th...

If you’re looking to buy secondhand stuff, specifically apparel and footwear, you’re probably used to browsing Poshmark, ThredUp, Depop, and many others, hoping to find just the right product. But what if there was a website that scoured all those sites for you, finding the closest matches and making it easy to comparison shop? That’s Encore, a new, AI-powered startup that’s poised to shake up ...

Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what brands should do now. Threads is launching a limited ad test in the United States and Japan. The ad test will feature image-based ads only at this time. It’s not clear what advertisers or verticals will be eligible to show ads on Threads at this time. VIP CONTRIBUTO...

GenAI continues to send ripples through the search market. GenAI-powered summaries of search results have become commonplace as conversational interfaces like OpenAI’s ChatGPT and answer engines like Perplexity strengthen their footholds. But the revolution will be slow, and Google will continue to capture the majority of consumer queries—and search ad budgets—in 2025. ChatGPT’s capabilities—in...

Generative AI search is reshaping how people find information, make decisions and interact with brands. Generative AI tools like Google’s AI Overviews now provide users with a tailored, contextually rich response for many of their queries in an attempt to offer a more seamless and personalized experience. This shift in search is redefining how consumers engage with search engines and the digita...

https://news.google.com/rss/articles/CBMic0FVX3lxTFBocUZVT1pPYlBZSFM0cVktNUx0aHpkQkZ0Y2NQNmhtV3UzRHJoZlRnOFBYVnVnWWtuSDR6VGtzb1M5Q1cyYUt1Z1g4aFlfeHZJX1Q3OFgyc1lRUnh4QUp4R3N1WHpMcndPcmd4Y1l0b1lnSTg?oc=5The post Google Search is not what it used to be: Here are my 5 favorite alternatives – Android Police first appeared on One SEO Company News.

The start of a new year signals more than resolutions – it’s a critical moment for PPC professionals to reset, refocus, and strategically realign. As the digital marketing landscape evolves, success demands a clear-eyed approach to account management, client objectives, and personal growth. Here are five essential areas every PPC specialist must prioritize in 2025. 1. Master the fundamentals: S...

Google search ranking volatility is heated this week, but some of the tools are having issues tracking them. Google is sending out penalties, manual actions, over site reputation abuse in the European regions. Google updated its search quality raters guidelines. Google spam lead updated his bio, saying he works on detecting and treating AI-generated content. Google said that sometimes doing SEO...

Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on social because of their sharply edited content and low investment requirement. With YouTube Shorts boasting over 50 billion daily views and TikTok surpassing 1.6 billion monthly active users, it’s c...

On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was for the March 2024 spam update changes, over ten months ago. This update seems to focus on on spam and adds some additional details. The document was expanded from 170 pages to 181 pages. What Changed Google posted these items in the change log: Updated Pa...