Why Generative Engine Optimization (GEO) Is the New SEO – Built In
Generative AI search is reshaping how people find information, make decisions and interact with brands. Generative AI tools like Google’s AI Overviews now provide users with a tailored, contextually rich response for many of their queries in an attempt to offer a more seamless and personalized experience. This shift in search is redefining how consumers engage with search engines and the digital world. In fact, Google expects its AI Overviews to reach 1 billion searchers before the end of the year.
What Is Generative Engine Optimization?
Generative engine optimization is the process of building content and digital assets that influence generative AI search outputs. The most common ways to improve brand performance in AI overviews is through using customer inputs to produce high quality content, owning asset development to maintain asset control and continuing to optimize for search.
This also means it’s changing the ways that consumers learn about products and brands.
As generative…
The post Why Generative Engine Optimization (GEO) Is the New SEO – Built In first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/24/why-generative-engine-optimization-geo-is-the-new-seo-built-in_2025012459962.html
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