How marketing leaders are adjusting Google, AI search strategies – Search Engine Land
A majority of marketing leaders are diversifying and adjusting their strategies due to AI search, the fragmentation of search, and a potential Google breakup, according to a new survey from enterprise SEO platform Botify.
Why we care. SEO continuing to change. Quickly. ChatGPT and other generative/answer engines have the potential to reshape the search paradigm. Meanwhile, more people believe Google’s search quality is in declining (in part due to AI Overviews taking over the most valuable space in search results and brutal algorithm updates). And many sites are seeing the erosion of organic traffic from Google.
The big picture. 62% of marketing leaders said they are diversifying and adjusting their strategies. Meanwhile, 31% intend to diversify but haven’t made any adjustments. The remaining marketing leaders are either maintaining strategy or not making any adjustments.
Non-Google search platforms. These are the non-Google Search platforms that marketing leaders are considering:
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The post How marketing leaders are adjusting Google, AI search strategies – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/01/29/how-marketing-leaders-are-adjusting-google-ai-search-strategies-search-engine-land_2025012960000.html
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