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Between the rise of AI-powered competitors and a landmark antitrust ruling, Google has faced unprecedented threats to its search dominance in recent months. And yet people are still googling, for now—the tech giant remains the No. 1 player in the search space. As the courts are set to decide on how to break Google’s search stranglehold, a new study from the National Bureau of Economic Research ...

The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way real humans engage with information on today’s internet. With access to more data than ever before—and tech to interpret that data for marketers looking to write the righ...

Google released comprehensive answers to the most frequent questions about Performance Max, based on feedback from webinars, advertiser roundtables, and account team interactions. The big picture. Performance Max has become a central piece of Google’s advertising ecosystem, but marketers have expressed concerns about its “black box” nature and effectiveness across different business goals. Why ...

Reddit reported its earnings last night, and while it underperformed in terms of user growth (thanks to Google), the earnings report seemed to highlight how much OpenAI is paying Reddit to license its content. As per Adweek, between Google and OpenAI, its AI licensing deal brings in about 10% of its revenue. 10% of its revenue is about $130 million. We know Google paid about $60 million to Redd...

Google Ads rolled out a new Performance Max Usefulness Indicator, designed to help advertisers assess the incremental traffic impact of their search themes. The big picture: Performance Max campaigns already leverage AI to automate ad placements across Google’s properties. The new indicator evaluates whether added search themes generate new, incremental traffic or simply overlap with existing ...

SEO isn’t for everyone. Some people run from its complexity and constant change. But for others, it’s an obsession – an ever-evolving puzzle that keeps us hooked. With Valentine’s Day coming up, let’s explore seven reasons why SEO isn’t just about algorithms and rankings – it’s a passion that keeps digital marketers coming back for more. 1. SEO is always changing In my 14 years of running an ag...

Google announced it is testing new pre-fetching methods that increase the speed (Largest Contentful Paint – LCP) of the first two results by 67 milliseconds and for the results after those by about by 9.5 milliseconds. Barry Pollard and Oleksiy Busaryev from Google wrote on the Google Chrome Developer blog, “Google Search has been making use of the Speculation Rules API to improve navigation sp...

Initially, when Yahoo Search launched AI-generated answers, they did not contain sources or links. Now it seems Yahoo is adding “Learn more” links to these AI answer boxes in Yahoo Search. Sachin Patel posted on X this example with the links: As a reminder, Yahoo began launching Yahoo Search AI features and AI Chat not long ago. Here is the before and after: Forum discussion at X. Read Full Sto...

Google Search is showing a snippet that has a date in the future. Normally the snippets have dates from the past; such as this content was found by Google X days or Y hours ago. But this one is now showing “in 7 days” from now. This was spotted by Glen Allsopp @ViperChill who searched Google for [Wix Q4 2024] and the Wix press room posted the news on Jan 29 2025 but the date of the earnings (at...

I’m an Android user and have been since version 1.5 of the OS. Over the past year or so, Google has switched its default assistant to its powerful AI solution, Gemini. For a while, I used Gemini on Android to get answers to my questions. I even made use of Gemini Live (which is quite impressive). But recently, I’ve been defaulting to a different AI service, Perplexity. I’ve installed the Perple...