7 reasons why we love SEO – Search Engine Land
SEO isn’t for everyone.
Some people run from its complexity and constant change.
But for others, it’s an obsession – an ever-evolving puzzle that keeps us hooked.
With Valentine’s Day coming up, let’s explore seven reasons why SEO isn’t just about algorithms and rankings – it’s a passion that keeps digital marketers coming back for more.
1. SEO is always changing
In my 14 years of running an agency, SEO has evolved from a relatively simple effort to rank on Google to a discipline that drives brands to strengthen their foundations.
Those of us who have been in the industry long enough remember the turbulence of the Panda and Penguin updates – two pivotal moments that reshaped the algorithm and set new standards for which brands deserved top positions.
While many people prefer stable, predictable jobs, SEOs thrive on change and unpredictability, constantly adapting to what’s next.
Right now, with AI tools like ChatGPT reshaping how people find information, search is evolving faster…
The post 7 reasons why we love SEO – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/13/7-reasons-why-we-love-seo-search-engine-land_2025021360149.html
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