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Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared indicates what SEO and advertising professionals should be paying attention to in 2025. The six digital market...

Google Ad Manager and other ad services, including Campaign Manager 360 and Display & Video 360, are experiencing technical issues, causing disruptions for advertisers and publishers. What’s happening. Google Ad Manager. Users have reported error messages, high latency, and other unexpected behavior since 10:00 UTC on Feb. 12. Some hosted video creatives are stuck in “Transcoding in progr...

Google Search Testing ‘AI Mode’ – Image Credit Pexels Excerpt from Search Engine Land Google is reportedly internally testing a new feature called ‘AI Mode’, which is a new way to ask open-ended and exploratory questions. Google is reportedly testing a new search feature named “AI Mode.” AI Mode in Google seems like a new way to search by asking more open-ended and exploratory questions, with t...

Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager at Google Analytics. How it works. Creating a Collection: Admins and editors can create up to seven collections per property. Navigate to Library in the left-side menu. Click Create new collection ...

I’m an Android user and have been since version 1.5 of the OS. Over the past year or so, Google has switched its default assistant to its powerful AI solution, Gemini. For a while, I used Gemini on Android to get answers to my questions. I even made use of Gemini Live (which is quite impressive). But recently, I’ve been defaulting to a different AI service, Perplexity. I’ve installed the Perple...

YouTube citations in Google AI Overviews grew 25.21% since Jan. 1 – and this surge was particularly seen in the healthcare industry, according to new data from enterprise SEO platform BrightEdge. Why we care. Even though Google’s lawyer said less than 1% of YouTube video views come from search, Google continues to give preference to videos from its YouTube platform – especially for visual demon...

Generative AI is transforming how people search for and consume information. Rather than sifting through traditional search results, users now get instant AI-generated answers – often sourced from multiple websites. For brands, instead of competing for a single featured snippet, you now have the chance to be included in AI-generated responses. The key? Creating interactive content that engages ...

Google Ads is rolling out mandatory brand guidelines. It requires you to officially document your business names and logos by March – or face automated changes to your ad campaigns. The big picture. The move represents Google’s latest effort to standardize brand presentation across its advertising platforms while giving businesses more control over their digital identity. Key details: Advertis...

In 2025, my LinkedIn feed became flooded with SEO thought leaders scrambling to define and stake their claim on the future of consumer search: generative engine optimization (GEO). Yet, most industry experts face a stark reality – few truly understand how to influence brand visibility in AI-driven search platforms and large language models (LLMs), let alone explain what this shift means for sea...

From data harvesting to monopoly concerns, the world’s leading search engine has never been so divisive – so can we still trust Google as a brand? Neil Cumins Saturday, 1 February, 2025 It’s hard to imagine, but twenty years ago, search engines were something of a rarity. Yahoo had only recently moved away from being a paid-for listings directory, and Google – founded in 1998 – was just begin...