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For years, marketers have worked to master search algorithms and position their companies well in search results and generate sales. Some invested in rich content and thoughtful optimizations, while others chased quick fixes like keyword stuffing. Now, the rise of AI search engines and generative summaries has upended traditional search behavior, delivering answers directly on results pages and...

SEO isn’t what it used to be. With AI-driven search results, increasing zero-click searches, and more competition for user attention, ranking on Google is tougher than ever. But search is still a major traffic driver – if you adapt. The key? Treat SEO as part of a broader, integrated marketing strategy. This article breaks down a simple framework to align SEO with your overall marketing funnel,...

Whether you’re running a content agency, a digital marketing company, or an end-to-end SEO agency, having the right tools is essential for providing services to your clients. In this line of work, you need the best SEO software to create high-ranking content that will skyrocket your clients’ websites. Some tools boost your agency’s professionalism and credibility if you opt for white-label solu...

A recent LinkedIn report reveals that 72% of B2B marketers feel overwhelmed by the speed at which AI is reshaping their roles. LinkedIn Chief Economist Karin Kimbrough shared the study, exploring marketers’ current concerns and opportunities. Overview Of LinkedIn B2B Marketing Report AI In B2B Marketing Approximately two-thirds (66%) of B2B marketing leaders surveyed report integrating generati...

Search is one of the important tools utilised by marketers to reach out to consumers. It is one of the fundamental beginnings of the marketing process as it is how we start finding other things on the internet. As such, search also acts as a behavioural trend into what consumers are looking for and how we can understand digital user behaviour. As per Google’s study in Search for 2021, there was...

Google announced the public beta of Display & Video 360 API v4 last week, alongside significant updates to v3. Key changes in v4. Mandatory optimization objective field for new insertion orders Removal of Campaign and InsertionOrder resource targeting management Renaming of FirstAndThirdPartyAudience to FirstPartyAndPartnerAudience Additional features in v3 and v4. Asset-based creative s...

“Why can’t we just use AI to do it?” Whether you’re on the brand or agency side of SEO, I’m guessing you’ve heard some version of this from an exec or a client with little knowledge of AI tools, SEO principles, or both. I’ve been asked that question multiple times because the other party saw or heard about modest success from LLM-generated content that got some clicks and impressions. My answer...

We have been testing Google’s newest “Ask For Me” Search Lab test. It is quick, easy, and impressive technology to request local quotes, but it is not at all clear that it is good for small businesses. At the end of January, Rose Yao, a product lead at Google, announced a new Search Lab test (“Ask for Me”) that uses Google Duplex to automate calls to local businesses “to find out what they char...

Google’s John Mueller said that there is no persistent shortcut to faster crawling. Yes, you can expedite crawling for specific situations and times, but there is no way to just tell Google you want them to crawl you faster, all the time. This came up on Bluesky where the question was: I work with a major news organization that publishes breaking global, national, and local news. We face delays...

Elon Musk took time away from infiltrating the White House on Tuesday to launch the latest edition of xAI’s artificial intelligence chatbot, Grok 3. The tech billionaire and “special government employee” unveiled his AI company’s latest model during a demo livestreamed on Musk-owned X. SEE ALSO: Elon Musk’s DOGE.gov website can apparently be edited by anyone Musk was joined by xAI co-founders...