How to use keyword insertion for more effective Google Ads – Search Engine Land
Welcome to our weekly Search Engine Land series – Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I highlight a different Google Ads feature, and what you need to know to get the best results from it, all in a quick 3-minute read.
Let’s explore a powerful tool that can help your Google Search ads stand out and improve your click-through rates: keyword insertion. This is the closest thing we have to a “hack” in Google Ads, so be sure you’re not missing out on this tactic!
I’ll cover:
- What is keyword insertion?
- Why should you use keyword insertion?
- How to use keyword insertion
- Best practices for keyword insertion and common pitfalls to avoid
What is keyword insertion?
Keyword insertion is a feature that dynamically inserts the keyword that triggered your ad into your ad copy. This means your ad headline, description and/or display path can include the exact keyword that matches to the user’s search, making your ad more relevant and…
The post How to use keyword insertion for more effective Google Ads – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/19/how-to-use-keyword-insertion-for-more-effective-google-ads-search-engine-land_2025021960189.html
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