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Search Engine Optimization (SEO) has long been the dominant strategy for ranking content online. However, as artificial intelligence (AI) and voice search become more prevalent, traditional SEO methods are no longer enough. The rise of AI-driven search engines like ChatGPT, Alexa, Siri, and Google Assistant has introduced a new challenge: Ask Engine Optimization (AEO). AEO focuses on optimizing...

A bug in Google’s Sitelinks algorithm is causing links to unhelpful pages to be displayed in the search results SEJ STAFF Roger Montti 2 min read Google’s search algorithms are showing multiple languages in the sitelinks for Google Search Console. Regardless of whether this is new or not, it may give an idea of how the underlying algorithm evaluates a website for sitelinks. Sitelinks A...

Google will soon fully transition to automatically generated publication pages next month, in March. Back in April 2024, Google told us Publisher Center will soon stop allowing you to add publications and now this is the next step. This means that all publication pages in Google News will be generated automatically by Google. What Google said. Google wrote: Following our announcement in April ...

Less than 1% of views of YouTube videos come from Google search clicks, according to a member of Google’s legal team. The quote. Here’s what Attorney John Schmidtlein said, according to Courthouse News Service: “Roughly less than 1% of views on YouTube come from people who click on [search] links,” Attorney John Schmidtlein of Williams & Connolly, who represented Google, said in court. Wh...

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools, according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year...

Did you ever want to validate to see if Google or other search engines can see your tabbed (hidden in a tab) navigation or content? Well, John Mueller from Google listed some ideas on how to do so. The question came from Remy Sharp who asked on Bluesky: Curious: is there any real world research showing that (Google and other) SEO crawlers can navigate JavaScript (or even separately CSS based) t...

There are a number of advertisers in the local space who are complaining that the lead quality has been worse than ever in the past few months. They blame the new automated ad credits system, which removed the method for advertisers to manually request lead credits for poor quality leads. Correction: Darren doesn’t necessarily blame the new automated credits for the lead quality drop… Darren Sh...

WordPress powers over 40% of websites globally – and why would it not? It is relatively easy to use and has expansive options when it comes to plugins and pre-built themes. But even though WordPress has been in active development and use for more than 20 years, misconceptions about WordPress SEO are rampant and many site owners are confused about what truly drives rankings. Because I can’t resp...

Amid the rise of ChatGPT, and conversational search more broadly, Google is losing ground as the key discovery platform on the web. Well, by “losing ground”, I mean that its share of the search engine market dropped below 90% for the first time in a decade last year. So it’s still by far the dominant discovery tool, but the AI shift is having at least some impact on its core business. As you ca...

France’s antitrust authority is investigating Microsoft following concern it is degrading search results performed by rivals who pay to use Bing technology. Bloomberg reports that officials are weighing if Microsoft has abused its power in the niche market for search-engine syndication by having the Bing search engine return degraded search results. The officials have quizzed rival operators ab...