How ChatGPT search reshapes the B2B buyer’s journey – MarTech
Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties — they’re becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools, according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.
This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions.
In this article, I’ll explore how ChatGPT search — a leading generative AI tool — reshapes the B2B buying process, share my hands-on findings from a simulated buyer journey and offer actionable strategies for marketers looking to stay ahead.
What is ChatGPT search?
ChatGPT search reinvents search engines by integrating conversational AI for tailored, context-aware responses. This innovation benefits B2B buyers navigating complex journeys. You…
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source: https://news.oneseocompany.com/2025/02/11/how-chatgpt-search-reshapes-the-b2b-buyers-journey-martech_2025021160130.html
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