How to optimize your 2025 content strategy for AI-powered SERPs and LLMs – Search Engine Land
In 2025, my LinkedIn feed became flooded with SEO thought leaders scrambling to define and stake their claim on the future of consumer search: generative engine optimization (GEO).
Yet, most industry experts face a stark reality – few truly understand how to influence brand visibility in AI-driven search platforms and large language models (LLMs), let alone explain what this shift means for search marketing or how brands can capitalize on it.
This article unpacks the rise of GEO, debunks common myths, and outlines what businesses must do to adapt before they fall behind.
AI search and LLMs: A new era of information discovery
AI-driven search platforms, like Google’s AI Overviews and Microsoft Bing’s AI-powered results, are redefining how users find information, moving from traditional keyword-based ranking to dynamic, AI-generated answers.
Meanwhile, LLMs, such as ChatGPT and Gemini, power these systems by synthesizing vast amounts of data to provide conversational,…
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source: https://news.oneseocompany.com/2025/02/12/how-to-optimize-your-2025-content-strategy-for-ai-powered-serps-and-llms-search-engine-land_2025021260135.html
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