Google Local Service Ad Lead Quality Drops After Automated Lead Credits – Search Engine Roundtable
There are a number of advertisers in the local space who are complaining that the lead quality has been worse than ever in the past few months. They blame the new automated ad credits system, which removed the method for advertisers to manually request lead credits for poor quality leads.
Correction: Darren doesn’t necessarily blame the new automated credits for the lead quality drop…
Darren Shaw posted his concerns about this on LinkedIn and wrote this scathing post about Google Ads:
Google is definitely evil these days. You thought organic was bad, well now the ads are terrible too. About 7 months ago they removed the ability for advertisers to dispute irrelevant leads in Local Services Ads.
Well, about 30 days ago, they started enshitifying all the leads with a ton of out-of-industry, out-of-city leads that are pure garbage. Like, a personal injury lawyer getting calls from a different city for a corporate law inquiry.
And the business now just has to pay for these leads with…
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source: https://news.oneseocompany.com/2025/02/11/google-local-service-ad-lead-quality-drops-after-automated-lead-credits-search-engine-roundtable_2025021160133.html
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