Why Google’s 4th Quarter Results Raise Questions for SEO & PPC – Search Engine Journal
Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared indicates what SEO and advertising professionals should be paying attention to in 2025.
The six digital marketers who were separately interviewed all suggested that four general trends may be impacting Google search and advertising performance:
- Shifting User Behavior
- Changes To Google Search
- Google’s Not Immune To Competition
- Wider Economic & Market Conditions
Shifting User Behavior & Rising Competition
Although I interviewed each search marketer individually, they all agreed that user search habits were trending away from traditional search and migrating to AI and social platforms, indicating that Google is no longer immune to competitive pressure in both search and advertising.
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source: https://news.oneseocompany.com/2025/02/12/why-googles-4th-quarter-results-raise-questions-for-seo-ppc-search-engine-journal_2025021260143.html
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