Google tackles key Performance Max concerns in new FAQ – Search Engine Land
Google released comprehensive answers to the most frequent questions about Performance Max, based on feedback from webinars, advertiser roundtables, and account team interactions.
The big picture. Performance Max has become a central piece of Google’s advertising ecosystem, but marketers have expressed concerns about its “black box” nature and effectiveness across different business goals.
Why we care. As advertisers grapple with Google’s AI-powered Performance Max campaigns, the company addresses crucial questions about transparency, lead quality, and campaign optimization. With some of their latest updates released this year, Google has made new updates to this guide that they started creating last year.
Key concerns addressed:
- Channel-level reporting transparency
- Lead quality optimization
- Brand safety and guidelines
- Campaign structure best practices
- Branded query control
- Creative requirements, including video assets
- Customer acquisition vs. remarketing
- Geographic targeting
- …
The post Google tackles key Performance Max concerns in new FAQ – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/13/google-tackles-key-performance-max-concerns-in-new-faq-search-engine-land_2025021360153.html
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